Create a Facebook Business Page

Any person in a sales industry cannot deny the power of Facebook to put you in front of contacts and potential customers. If you use Facebook frequently and feel confident about using it, you may want to create a Facebook business page for your real estate business. If you still haven't created a Facebook account yet, learn how to create a Facebook account here.

How to Create a Facebook Business Page:

  1. Go to Facebook.com and login with your personal account information
  2. Find any Facebook business page and click on it - or click here to go to the PSP Facebook business page
  3. At the upper right of the page click the blue button Create Page
  4. A page will appear to choose the type of business page - choose Local Business or Place box
  5. Within that box you'll be asked to fill out your business info (see picture below), click to agree to terms, then click Get Started button



    ***Click here to see the full PSP Social Media Policy

  6. The next screen asks you to enter a Category, Description and website address, click Yes on bottom two radial buttons then click Save Info button

  7. the next screen will ask you to upload a profile picture for your business page (you can do this now or Skip to do it later

  8. next you'll be asked to set your facebook business page address - fill it in then click Set Address
  9. a pop up window will now ask you to 'Like' your own page - go ahead and like your page
  10. another pop-up window will ask to share the page with your friends - ***you probably want to skip doing this until you've added a cover photo to your page and a few posts to it so that when you invite your friends they have something to see

Below is my facebook business page Real Estate She Wrote - notice I've added a cover photo above my picture - to do this hover over this area and then click Change Cover button that appears

Facebook Business Page Info:

When you post to your Facebook business page it will only appear in the newsfeed of your friends that 'Like' your Facebook business page.

*I recommend sharing your facebook business page posts on your personal facebook page to attract more followers to your business page. To do this:

  1. Log into Facebook and switch to your business page by clicking the gear symbol at the top right and then picking your business page from the drop down

  2. Make a post on your business page by posting in the 'What have you been up to' section below your profile picture (this will post to your business page followers)
  3. After posting click the gear symbol at the top right again and switch back to your personal profile
  4. Now go to the top of facebook and type your business page name into the search bar -when you business page comes up click on it
  5. Finally click Share under the post you just posted and it will share on your personal news feed to all your friends who have yet to 'Like' your business page

Remember: On your personal Facebook page to keep your business/sales related posts to only 30% of your overall posts or else you risk your friends feeling like you are spamming/selling to them and they will 'hide' your future posts. On your business page they are expecting these types of posts so you can post business-related items much more frequently.

Facebook Facts (June 2013):

  • Worldwide, there are over 1.11 billion active Facebook users. (Source: Facebook)  This is a 23 percent increase from March 2012.  What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.
  • 4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012 (Source:  Facebook)
  • 665 million people log onto Facebook daily, which represents a 26% increase from 2012 (Source: Facebook)  The Implication: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
  • There are 751 million mobile active users which is a 54 percent increase from 2012. (Source: Facebook)
  • In Europe, over 223 million people are on Facebook. (Source: Search Engine Journal)  The Takeaway: This isn’t just a U.S. phenomenon – a worldwide market is available via Facebook.
  • Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer 2012)  What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the change to engage these key consumers on Facebook.
  • Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog)  How this can help you: Since you have the potential to reach more consumers and drive higher traffic to your site during peak usage times, consider this statistic in determining when todo more frequent or important status updates, offers and other posts.
  • On Thursdays and Fridays, engagement is 18% higher. (Source: Bit.ly blog)  The Implication: Again, use this information to determine when to post in order to optimize your social media marketing efforts.
  • There are 83 million fake profiles. (Source: CNN)  The Takeaway: Nothing is perfect, so always remain thoughtful and strategic in your efforts. Also, fake or not, these are still potential consumers. There are various reasons for fake profiles, including professionals doing testing and research, and people who want to segment their Facebook use more than is possible with one account.
  • One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)  How this helps you: This is a huge market on the web; if you use social media marketing efforts on Facebook well, you could have huge returns to show for it.
  • 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012  The Takeaway: This is a crowded marketplace, but you can’t afford to sit it out, because odds are fairly high that your competition is there. The key is to use Facebook marketing correctly and make sure that your efforts stand out from the crowd.
  • 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source:  Facebook)
  • 7.5 million promoted posts have been made from June 2012 to May 2013. (Source:  Facebook) * *Adapted from Zephoria.com See more at: http://zephoria.com/social-media/top-15-valuable-facebook-statistics/#sthash.NIAyCptf.dpuf 
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