Updates from the Marketing Department (6/13/11)

How to Update Your Clients About the Real Estate Market Using Facebook

In a Nutshell: Now send market related Facebook updates by just pushing ‘share’ from the Prudential Select Properties Facebook page. 

A number of you have approached me with the question, ‘I want to use Facebook to share updates on the current real estate market. What do you suggest?”  I’ve also noticed how some of you struggle converting our materials into a format compatible with Facebook.  To help you out, anytime I release new marketing pieces I’m also going to release a Facebook compatible piece.

For example this flyer was released last week: 

 

 

May_2011.pdf
Download this file

On the Prudential Select Properties Facebook page I added a corresponding image (see below).  On Facebook, all you have to do is push the ‘Share’ link to display it on your page for all your Facebook friends. 

 

Facebook_-_stats

 

I will try to add valuable real estate content for the consumer a minimum of once a week.  This will be added to the “Prudential Select Properties‘ Facebook page because it is consumer content instead of the ‘You Know You’re In Real Estate‘ Facebook page where I update you on marketing, tools, and in-company bulletins. These posts may include:

  • Articles from local and national news sources
  • Videos and materials from Prudential Real Estate (a.k.a. Mother Prudential)
  • In-house materials that we (the marketing department in cooperation with George Bruns) create for your about local and national market conditions

If YOU see something that should be shared PLEASE let me know!!!! Remember you can email me anytime at Sarah@DiscoverStL.com.

Marketing Tip: When using Facebook for business remember 80% of your content should be SOCIAL and 20% should be BUSINESS.  You do not want your Facebook newsfeed to look like spam or an endless infomercial. 

 

This Week’s Consumer Information: 2011 Real Estate Statistics

In a Nutshell: Visit the Prudential Select Properties Facebook page and ‘share’ these statistics.

I’ve taken statistics provided by Prudential Real Estate from their Online National Survey completed in January 2011 and created an online shareable picture gallery.  See it below or visit the “Prudential Select Properties‘ Facebook page to share them.

 

 

 

Trulia and Zillow Updates

In a Nutshell: Now your listings have unlimited photos on Trulia and Zillow.

We’ve always provided syndication to Trulia.com and Zillow.com for your listings.  However, in the past we’ve been capped at only showing five photos on these sites.  Starting last week, both Trulia and Zillow now display our entire photo feed from the local MLS.  Just one more way we’re making sure you’re providing the maximum amount of exposure on listings to your customers. 

 

Brand Campaign

In a Nutshell: Prudential has released a new brand campaign supported by print advertising, commercials and digital ads. 

Prudential Real Estate has just released a new brand campaign called ‘Build Your Challenges.’  The full press release is available here. But in short, Prudential now has print advertisements (The New York Times, The Wall Street Journal, Washington Post, USA Today, etc.), commercials on a number of major television networks (ABC, CBS, NBC, etc) and digital ads on major websites (Trulia, Realtor.com, Zillow, Yahoo, AOL, etc.) 

The campaign highlights the tough challenges facing the economy and Prudential’s goal to help solve these.  As a part of the campaign Prudential has created a website (www.Prudential.com/BringYourChallenges) with short videos discussing these challenges. 

View a sample of the commercial, print ads and digital ads below: 

Commercial:  

Digital Ads:  

 

Preadigital

 

Print Ads:  

 

Preaprint

 

Brand Campaign Support Materials

In a Nutshell: New brand campaign flyers are now available on the Resource Center

Of course we’ve made new flyers for you to use with information about Prudential’s brand campaign.  These are now available on the Resource Center for you to include in your listing presentations. Check them out below: 

 

 

PREA_Campaign_1.pdf
Download this file

 

PREA_Campaign_2.pdf
Download this file
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